The World Tourism Organization (UNWTO) provided its support at the inauguration in Argentina of the first specialised hub for tourism in the Americas: Unidigital, with which a collaboration agreement was signed to promote innovation in tourism.
Unidigital is the result of the collaboration between the public and private sectors to promote innovation in tourism. It will offer services, products and training in digital transformation in order to allow the most disruptive entrepreneurs in tourism in the Americas to develop their projects.
The Hub was presented as part of the UNWTO Tourism Tech Adventure Forum, held on 11-13 December 11 - 13 in Buenos Aires, Argentina.
“Today is a historic day because we have brought together many tourism authorities of the Americas to inaugurate this place, which is open to any entrepreneur, and where together we will do very interesting things and achieve excellent results,” said Zurab Pololikashvili, secretary-general, UNWTO. He added, "We are committed to helping them find investors and give them the opportunity to internationalise not only in the Americas, but also beyond the continent.”
The Unidigital Hub opened in the context of the UNWTO Tourism Adventure Tech Forum, the tourism and technology forum organised by the UNWTO and the Ministry of Tourism of Argentina. The winner of the UNWTO Data Challenge 2018 was also announced at the event, Diego Turconi. This project is organised in collaboration with the ieXL of IE University, whose objective is to demonstrate the ability to generate data-driven solutions.