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Hina Bakht has been appointed managing director of Dubai-based integrated marketing public relations and social media firm EVOPS DMCC.

Bakht comes to the company with a proven industry track-record including over 25 years of experience. Prior to joining EVOPS, she was vice president of MPJ – Marketing Pro-Junction, responsible for business management, development and operation.

During the course of her career, Bakht has also served a prestigious and diverse list of clients ranging across the travel, hospitality and tourism sectors to technology, fashion, real estate, banking and the finance industry.

In her new role, Bakht will focus on business and client expansion as well as the development of multi-disciplinary partnerships.

Commenting on her new position, Bakht said, “Digital processes are changing how media is created, distributed and consumed and I am thrilled to lead EVOPS at this exciting time. I look forward to positioning EVOPS as the most reliable communications partner for our clients delivering world-class service.”

Michel Noblet, chairman, EVOPS DMCC, added, “We are confident under Hina’s leadership EVOPS will grow to the next level of success offering world-class solutions to our clients.”