Karim El Berkchi has been taken on the role of director of sales and marketing of Mövenpick Hotel Bahrain.

Bringing with him more than 15 years of expertise in the hospitality industry along with a wealth of knowledge in strategic sales and marketing, El Berkchi has previously served as director of sales and marketing of Radisson Blu Hotel, Muscat and Radisson Blu Hotel, Sohar.

In his new role, he will expand the address’ market share further while also improving revenue and building on the hotel’s base of success.

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