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Ammar Hilal has assumed the role of general manager at Fairmont Dubai, bringing with him almost 30 years of global experience within luxury hotel brands.

Hilal joins the hotel from its sister property Sofitel Dubai Downtown, where as general manager he achieved remarkable results in guest satisfaction and a number of accolades.

Having worked in Dubai for a decade, Hilal has extensive market knowledge of the emirate and the region as well as immaculate attention to detail and an eloquent leadership style.

In his new role, he will be responsible for operations, performance, and strategic directions in line with the company’s brand strategy.