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Pranav Vohra has been appointed as the new director of sales and marketing for Fairmont Dubai.

Vohra has gained more than 13 years of expertise in the UAE’s hospitality industry and joins the property from Hyatt Regency Dubai, where he also served as director of sales and marketing.

Having worked in many departments from front office and housekeeping to food and beverage, Vohra has a broad range of experience and understanding of the industry which enabled him to rapidly progress through sales and marketing departments at various properties.

In his new role, Vohra will oversee the hotel’s reactive and proactive sales efforts and develop marketing communication activities, in line with the overall brand strategy.