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Nadage Noblet-Segers Nadage Noblet-Segers

Nadage Noblet-Segers, Exhibition Manager, Arabian Travel Market

Offering midmarket options frees up additional visitor spend. “Traditionally the upscale hotel segment has been driving regional hospitality sector growth for the last decade.

However, as economies continue with long-term diversification plans, [...] tourism markets are now recognising the potential demand for midmarket options.

[…] Offering midmarket options frees up additional visitor spend for other activities – something the UAE, and Dubai in particular, has led the way in when developing its tourism offering.”