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Brian Povinelli Brian Povinelli

Brian Povinelli, Global Brand Leader, Le Meridien and Westin Hotels & Resorts, Starwood Hotels & Resorts Worldwide

The new dream vacation […] looks like an active adventure. “Today’s family travellers are more active, more

global and more socially-connected than ever before, and the way they travel together has changed dramatically.

In speaking with our most loyal guests, we know that the new dream vacation – for many – looks like an active adventure, exploring new destinations and experiencing a new culture.

To help us develop these new family programmes, we also zeroed in on insights from our littlest travellers, who will define expectations and inspire the future of family travel.”