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Claude Blanc Claude Blanc

New Director strengthens ATM Portfolio Proposition

Arabian Travel Market (ATM), part of the World Travel Marke (WTM) portfolio, has boosted its executive team with the appointment of a new portfolio director, who has over 25 years of experience within the travel trade and hospitality industry.

Claude Blanc takes on the overall responsibility for all events in the World Travel Market portfolio including, WTM London, Travel Forward, the International Travel & Tourism Awards, ATM, WTM Latin America and WTM Africa.

He joins from his role as chief executive officer at Paris-based Travel & Co, a tour operating group which he founded in 2007. Prior to this, he was digital travel director for TUI group and has also held senior posts with travel management company Rosenbluth International and timeshare exchange company RCI.

Commenting on his new role, Blanc said, “I am delighted to join such a respected, well known global brand, and to work with a team of seasoned travel industry professionals.
Having been a sponsor, an exhibitor and a visitor at many travel trade shows, I bring a client perspective, an international network and a digital culture. It is an exciting time to come on board, as the WTM Portfolio is set to smash last year’s achievement of USD7 billion worldwide industry deals.”

Looking ahead to 2019’s events, Blanc’s mission is to continue to increase the scale of the WTM portfolio through innovation and various new launches.