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In an attempt to raise public awareness on the world's most endangered species, Emaar Entertainment, together with Dubai Aquarium & Underwater Zoo and Wevr have launched a virtual reality project named VRZOO.

H.H. Sheikh Mohammed bin Rashid Al Maktoum, ruler, Dubai and H.H. Sheikh Mohamed bin Zayed Al Nahyan, crown prince, Abu Dhabi unveiled the UAE's Mars 2117 Project, which aims to establish the first inhabitable human settlement on the Mars by 2117.