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Cape Town Tourism Safety Ambassador Programme Cape Town Tourism Safety Ambassador Programme

Cape Town Tourism Role in Visitor Safety Highlighted

Cape Town Tourism played an active and supportive role in optimising visitor safety in the city. While the primary role in safety belongs to local law enforcement agencies, they collaborate where possible to achieve more.

Cape Town Tourism has therefore implemented its very successful Tourism Safety Ambassador Programme for the second year running. Unemployed youth and university students from disadvantaged communities on the Cape Flats and Bo-Kaap learn valuable skills while assisting to keep visitors safe. They are incredibly proud of the impact that the programme has had thus far in raising awareness of crime hotspot areas and contributing directly towards four arrests.

These ambassadors are subsequently able to generate an income over high season, while providing a more secure environment for visitors. Besides this programme, Cape Town Tourism distributes safety bookmarks to hotels, at Cape Town International Airport and via our visitor information centres, social media channels and our website to ensure that safety messaging is visible and accessible.

Cape Town Tourism is committed to providing visitors with the best possible experience. This can only happen if they feel and are safe.