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Emirates Poised to Forecast Demand Emirates Poised to Forecast Demand

Emirates to Forecast Demand

Emirates launched a data science lab as part of a five-year partnership with Oxford University.

Employing a team of scientists, the Oxford-Emirates Data Science Lab will examine new ways of forecasting demand and optimising seat inventory across the airline’s global network.

In the longer term, the facility’s focus will be to redefine the customer experience through improved personalisation with individual customers.

“The Oxford-Emirates Data Science Lab will provide us with a best-in-class dedicated team who can develop new business solutions using big data and real-time analytics, helping to the transform the group into a customer-centric, travel experience company,” commented Tim Clark, president, Emirates.

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