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Marhabtain enhances service delivery and improves personnel quality Marhabtain enhances service delivery and improves personnel quality

SCTDA Targets Students to Promote Tourism

Sharjah Commerce and Tourism Development Authority (SCTDA) announced a collaboration with four Sharjah-based universities to continue its Marhabtain Training Programme, My Destination-University Student Orientation Program.

Under the programme, SCTDA will conduct orientation tours throughout the year at the American University of Sharjah, Skyline University of Sharjah, Sharjah University, and Al Qassimia University to reach out to their new students.

Six tours to existing universities have been conducted so far and 222 students have benefited from the programme’s success.

During orientation tours, SCTDA will highlight Sharjah’s famous tourist spots, fresh tourism developments and destinations, and historical and cultural influence to enlist the students’ help when promoting the emirate as a tourism hub.

The programme also targets professionals who work within the emirate’s hotels and other organisations within the tourism industry.