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Colm McLoughlin, CEO, Dubai Duty Free, and Ramesh Cidambi, chief operating officer along with other senior management joined employees in cutting the 34th anniversary cake Colm McLoughlin, CEO, Dubai Duty Free, and Ramesh Cidambi, chief operating officer along with other senior management joined employees in cutting the 34th anniversary cake

Dubai Duty Free Celebrates Anniversary with Sales

Dubai Duty Free marked its 34th anniversary as it welcomed passengers travelling through Dubai with a special 25 percent discount on a wide range of merchandise on December 18, 2017 and continued until the operation’s anniversary day on December 20, 2017.

Total sales for the three days reached AED196 million (USD54 million). Perfume was the highest selling category with sales of AED45.259 million (USD12.4 million) followed by cosmetics with sales of AED39.329 million (USD10.775 million) and watches with sales of AED35.064 million (USD9.606 million).

Over the three-day period, the cash registers recorded a total of 375,000 sales transactions with nearly 107,000 sales transactions alone on December 20, 2017.The Dubai Duty Free anniversary promotion is now a highly-anticipated event with many travellers choosing to travel on the days when the 25 percent discount is offered.

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