By browsing on our website, you are agreeing to our cookies policy.

ATM, The Real Deal: Why selling local experiences matters ATM, The Real Deal: Why selling local experiences matters

Experiential Travel to Boost GCC Tourism

The panel discussion The Real Deal: Why selling local experiences matters held at Arabian Travel Market revealed that fusing cultural offerings with the latest modern attractions is a way ahead to maximise Dubai’s and GCC countries’ tourism potential.

During the seminar, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, confirmed that while contemporary attractions position Dubai globally, cultural authentic sites represent unique experiences that deepen the destination’s offerings and enhance travellers’ holidays. 

Elaborating, Saif Saeed Ghobash, director general, Abu Dhabi Tourism & Culture Authority, stressed the importance of well educated citizens who through the knowledge of their city and multi-lingual skills can promote a destination to visitors, therefore an investment in training is required.

OBT Long Stay Apartments