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2014’s UNWTO/WTM ministers’ summit 2014’s UNWTO/WTM ministers’ summit

UNWTO and WTM Address Destination Branding

With destination management organisations reevaluating their strategies to adapt to new market

trends created by social media and new business models, this year’s World Travel Market (WTM) together with the World Tourism Organization (UNWTO) will put a spotlight on destination branding.

The UNWTO/WTM ministers’ summit will focus on what makes a successful destination brand in today’s globalised media landscape, the links between nation branding and destination branding, the role of social media and consumers’ engagement and more.

As power moves from governments to citizens and from companies to consumers, this is having a huge impact on the tourism sector, and destinations and companies need to adjust to new challenges, according to Taleb Rifai, secretary general, UNWTO.