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YouGov unveiled the results of its latest Travel Booking Trends study for the Middle East, North Africa and South Asia, with 51 percent of respondents claiming that the concept of virtual reality in their travel booking process is very tempting.

The research sought the opinion of over 10,000 tourists across 21 countries in the regions, and was designed to understand the latest reactions to different aspects of the booking experience with a focus on predictive technology.

Scott Booth, research director and head of travel, tourism and leisure, YouGov Middle East, commented, "Over time, we would expect immersive virtual reality content to become the norm, and consumers becoming accustomed to making decisions on the basis of this highly enriched content."