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Sabre and Google Develop Industry-First AI Technology for Travel

Sabre Corporation, a leading software and technology company that powers the global travel industry, recently announced that Sabre and Google are developing an artificial intelligence (AI)-driven technology platform that is an industry first in travel.

The technology, known as Sabre Travel AI, is infused with Google’s state-of-the-art AI technology and advanced machine-learning capabilities that will help customers to deliver highly relevant and personalised content more quickly, deliver personalized content that better meets the demands of today’s traveller, and create expanded revenue and margin growth opportunities. The company is integrating Sabre Travel AI into certain products in its existing portfolio, with plans to bring those to market in early 2021.

 “Sabre Travel AI is a game-changer. We are proud to be working with Google to build technologies that will seek to re-define the way travel companies do business, and turn the insights derived from analyses into repeatable, scalable operations. The development of Sabre Travel AI marks a milestone in our technology transformation and a significant step toward achieving our 2025 vision of personalized retailing,” said Sundar Narasimhan, president, Sabre Labs. “With the creation of Sabre Travel AI, we are rebuilding our platform on cloud-native, data-driven technology that can be integrated into the existing and future products that Sabre offers.  We are combining Google Cloud’s infrastructure, AI and machine-learning capabilities with Sabre’s deep travel domain knowledge to create, not next, but third-generation solutions that we believe are smarter, faster and more cost-effective – a first-of-its kind in travel.”