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According to the report, as consumers become increasingly connected, their expectations evolve According to the report, as consumers become increasingly connected, their expectations evolve

Sabre: Digital Transformation is a Key Differentiator for Hoteliers

The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers this year, according to a new report from Sabre Corporation in cooperation with Altimeter, a leading research firm.

The Sabre Hospitality Solutions report found that digital transformation can be challenging for hoteliers and outlines how brands can use it to improve the guest experience.

“Our customers who embrace modernisation are having great success, resulting in much higher guest satisfaction,” said Clinton Anderson, president, Sabre Hospitality Solutions. “In order to meet the expectations of today’s tech-savvy consumers, hoteliers must adopt flexible solutions that allow them to further personalise both the guest’s digital and physical experience.”

The report also explores a wide range of areas where hoteliers can improve their digital guest experience strategies.