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GDSs Boost Hotel Bookings

Travel agents are reporting a record use of global distribution systems (GDS) to make

hotel reservations, according to a study conducted by TravelClick and Phoenix Marketing International. More than 900 professionals from 48 countries, who benefit from the technology of Amadeus, Sabre and Travelport, responded to the survey with half of them claiming that they now rely on GDSs, moreso than in the past two years.

Over a quarter of them use GDS shopping displays more often, while nearly two-thirds said they are aware of the promotional text messages

As John Hach, senior industry analyst, TravelClick, noted, this year is likely to be a record year for GDS hotel bookings.