MUHAMMAD MUJTABA HAIDER, HOTEL MANAGER, IBIS STYLES JUMEIRAH, THE CONCEPT WILL BE RAPIDLY EMBRACED BY VISITORS.
TRAVEL TRADE WEEKLY: What makes ibis Styles the perfect fit for the UAE?
MUHAMMAD MUJTABA HAIDER: The ibis Styles brand has a character that is simple yet warm, stylish, youthful and relaxed. In addition, ibis Styles hotels are in accessible locations, which are within or in close proximity to the city centres.
The presence of ibis Styles in the UAE provides customers, both residents and tourists, with a budget-friendly accommodation without worrying about the quality and comfort.
TRAVEL TRADE WEEKLY: What are ibis Styles Jumeirah’s unique selling points that will ensure healthy performance levels in the long run?
MUHAMMAD MUJTABA HAIDER: The brand is distinct for its all-inclusive package, which is comprised of the room, buffet breakfast, high speed Wi-Fi connection and a host of little extras.
In addition, we feature a self-help hospitality corner for in-house guests, interactive terminal in the lobby, kids’ corner in the restaurant, sweet bed concept and different leisure amenities including an indoor swimming pool and fitness centre.
There are meeting rooms and banquet facilities for small-sized meetings, gatherings and special occasions.
The different artwork in the rooms and corridors, and the doors of the rooms showcasing photographs of the various landmarks of Dubai, add flare and personality to the overall hotel ambience.
Another major selling point is the hotel’s location, along the intersection of 2nd December Street and Al Mina Road in Jumeirah.
Its central location provides easy access to top tourist spots like Downtown Dubai with Burj Khalifa and The Dubai Mall, Burj Al Arab and Jumeirah Beach, and the heritage districts with The Dubai Museum, The Gold Souk and Deira Creek.
It is also close to the business districts including World Trade Centre and Dubai International Financial Centre.
On top of all these features and the location is the unparalleled service delivered by our friendly and dedicated staff, who will guarantee to make the stay in ibis Styles memorable.
TRAVEL TRADE WEEKLY: How would you describe the typical ibis Styles guest? What are these travellers’ priorities and preferences? What markets will you be focussing on?
MUHAMMAD MUJTABA HAIDER: ibis Styles caters to all types of travellers, from families and solo tourists to corporate and leisure travellers, who are looking for a cost-effective hotel. For the source markets, we will focus on Europe – particularly Eastern Europe – the GCC, Latin America, Iran, China, India and the CIS countries.
TRAVEL TRADE WEEKLY: With a plethora of developments coming up in the emirate, including a number of theme parks, Dubai is becoming a bucket-list destination for many. In your opinion, what are the key points and strategies that hoteliers like yourself need to keep in mind and apply in order to successfully compete in the market?
MUHAMMAD MUJTABA HAIDER: Diversification is very important to keep any business alive. In ibis Styles, our team is ready to adapt and cater to the changing preference of the guests.
To be in line with the market trends, we will merge our room rates with the customised packages like free drop-off and pick-up from theme parks, discounted lunch boxes, discounted rates for theme parks, etc. We invite everyone to experience the ibis Styles hospitality.