ZIED MAGHREBI, DIRECTOR, SALES AND MARKETING, MÖVENPICK RESORT & MARINE SPA SOUSSED REVEALS HOW THE ADDRESS REMAINED LOYAL TO ITS EXPANSION STRATEGY, SENDING A POSITIVE SIGN TO ITS INTERNATIONAL CLIENTELE.
TRAVEL TRADE WEEKLY: 2015-2016 has been a challenging period for Tunisia’s tourism sector, however things have gradually changed. What kind of initiatives have been undertaken by your property in order to further boost tourism?
ZIED MAGHREBI: Tunisia’s tourism industry is getting better from day to day. The destination is recovering its prosperity after very tough years of crisis. Tunisian authorities are doing their best in maintaining excellent levels of security, while tourism sector professionals are taking good initiatives to improve the tourism offering and diversify it with new hotel concepts including boutique guest houses.
Mövenpick Resort & Marine Spa Sousse has chosen the same path by consolidating its premium position in terms of quality of services and image while assuring a targeted communication in all of its market sources.
TRAVEL TRADE WEEKLY: How was the first half of the year (H1) in terms of bookings at Mövenpick Resort & Marine Spa Sousse and how many of your guests derived from the Middle East and North Africa (MENA) region?
ZIED MAGHREBI: During H1 the demand for Mövenpick Resort & Marine Spa Sousse was respectable. We registered a slight growth of 10 percent compared to the corresponding period in 2016.
The majority of our guests’ derived from Europe, representing 55 percent of the market source mix.
Italian market is considered as one the main market sources as well as Russia and some other the Eastern European markets. Visitors from the north, especially Tunisia and Algeria represent more than 42 percent of the number of visitors while Middle Eastern market remains among the less productive ones.
TRAVEL TRADE WEEKLY: Tunisia is very popular for its wellness and culinary offerings. How do you promote both aspects at your establishment?
ZIED MAGHREBI: Movenpick Resort & Marine Spa Sousse offers to its guests unique wellness and culinary experiences.
The hotel is featuring a luxurious Marine Spa centre as well as five restaurants and six bars. Marine Spa, claimed to be one of the most beautiful spas in Tunisia, has developed some special actions all above the year, in order to attract more customers and to generate profit.
In line with this, we have launched new treatments and cures, innovative packages combining spa and food experiences including a Sunday brunch programme a unique experience combining relaxing massage and special buffet meal.
Furthermore, the hotel offers a diversity of cuisine from around the world. Many actions have been undertaken to promote the large array of cuisines.
We are proposing a daily business lunch menu in Tapeo, a Spanish restaurant as well as the Sunday brunch on weekly basis.
We have launched a new lounge and restaurant concept within La Villa outlet to attract local guests. We have achieved also good performances during the holy month of Ramadan by organising a daily Iftar meal.
TRAVEL TRADE WEEKLY: Can you share with us some of your future plans, aiming to further enhance wellness and dining experiences?
ZIED MAGHREBI: Many actions are undertaken to develop both wellness and dining experiences.
New spa packages are created every month and we launched a cold package for the summer.
We have launched courses of aquatic gym at the swimming pool. We have also changed the aspect of the tearoom as well as the variety of herbal teas.
New cures and concepts will come to light very soon. Regarding the dining experiences, we are planning to organise two gastronomical weeks during the last quarter of this year.
It will be an opportunity to drain more local people [welcoming them] to discover our restaurants and to taste new flavours and experiences.