POPI TANTA, GENERAL MANAGER, SALES AND MARKETING, LOUIS HOTELS, EXPLAINS THE COMPANY’S LATEST EFFORTS IN PROMOTING THE DESTINATIONS IN THE MENA REGION.
TRAVEL TRADE WEEKLY: How was the first quarter of the year in terms of bookings, from MENA guests?
POPI TANTA: This year has been very good in terms of bookings so far, and this summer is going to be at least as good as 2016, which was one of the top years for tourism in Greece and Cyprus.
The percentage of our guests from the MENA region varies, depending on the hotel and the destination. Strong sellers are our five-star hotel in Limassol, The Royal Apollonia and Mykonos Theoxenia Boutique Hotel, a member of Design Hotels.
TRAVEL TRADE WEEKLY: What are MENA customers’ expectations when visiting your properties?
POPI TANTA: People are travelling more than ever, crossing larger distances and expect more. The same goes for the MENA customers.
The keywords are value for money and originality and the seasoned tourists are willing to go the extra mile to have an original experience, while keeping their high standards of luxury and relaxation.
The majority of our visitors are showing an increased interest in alternative lifestyles, putting the emphasis on health, green vacations and relaxation.
People wish to enjoy the relaxation offered by luxury destinations, but at the same time they are looking for new things to experience and enjoy, such as spa treatments, varied food and beverage choices or other holiday aspects, not available everywhere.
Our visitors can be sure that Louis Hotels will always strive to offer a top, authentic experience with great local cuisine and atmosphere on all of its luxury hotels in Greece and Cyprus.
Local goes global is a trend that has dominated the luxury travel industry and is especially valid for MENA travellers.
Louis Hotels is including local cuisine, local events and local atmosphere to its destinations, respecting the visitors’ dietary requirements and religious practices.
At the same time, we won an award for our technology innovations, as we have launched the social media concierge service which provides 24-hour support through Facebook Messenger and we will continue to invest in technology and making the difference for our customers.
TRAVEL TRADE WEEKLY: What are you doing to further entice visitors espcially from the MENA region?
POPI TANTA: As part of our annual sales and marketing plan, sales calls and attendance to tourism exhibitions are regularly planned in the MENA area.
Additionally, we make sure we regulary contact our MENA agents as well as clients, updating them on our developments.
Online and offline advertising is also part of our marketing plan to attract the MENA visitors.
Our group has been investing in the huge tourism potential of Cyprus and Greece, as during the previous summer we added impressive hotels in Protaras, the well-known St. Elias Resort, as well as The King Jason Protaras as well as Louis Infinity Blu, which is situated in the Pernera area.
In addition, Louis Hotels manages the exclusive Amada Colossos Resort in Rhodes, which opened on July 01, featuring 16 restaurants and bars, luxury rooms and suites and a big water park.
We remain focussed on ensuring a great experience for the thousands of visitors that are staying in our hotels every year.
With 22, four- and five-star hotels on the islands of Cyprus, Crete, Rhodes, Mykonos, Zakynthos and Corfu, the quality of our services is always improving, offering a great value for money experience for all of our visitors.