TRAVEL TRADE WEEKLY: As one of the most significant niche tourism sectors in the region, wellness tourism has rapidly grown during the recent years. What do you think are the prospects of this industry in Morocco?
MAJID EL GHZAL: Due to the global evolution of lifestyles, wellness tourism is significantly growing.
Morocco has much potential to capture a significant tourism market thanks to the range of offerings available and the variety of high quality and affordable establishments across the country.
During the recent years there has been a positive development and a refine of the wellness offer and Morocco can now be competed with most countries in the MENA region and Asia.
TRAVEL TRADE WEEKLY: Which are your main feeder markets? How many of your guests derive from the Middle East and North Africa?
MAJID EL GHZAL: Since its establishment, Palais Namaskar's primary source markets have been the UK and France whilst other Northern European countries and the US have been secondary targets.
These will continue to be our main target markets for the future.
According to our data, our guests' demographic segmentation is predominately affluent professionals or high income earners between 35 – 60 years old.
Until recently the Middle East market was not very significant for the hotel, however, our strategy has recently changed as our efforts are concentrating on making the hotel visible in the MENA region.
This has been mainly achieved throughdirect sale initiatives for countries like Qatar and the UAE.
TRAVEL TRADE WEEKLY: In a global tourism environment where offers are abundant, the quality of services has become a strategic factor in the choice of destinations. How does the property cater for its customers in order to meet their unique needs?
MAJID EL GHZAL: Palais Namaskar has always been renowned for its personalised and yet unobtrusive service.
Our staff members are trained to deliver to the highest standards and we can ensure that we will cater for every need.
Every single room in our property, ranging from palaces to junior suites has access to private pools and is providing total privacy for guests.
A team of butlers are available on a 24-hour basis offering personal service.
At Palais Namaskar we are fortunate to offer a complete wellness experience as we have one of the best spa's in Morocco, offering tailor-made treatments as well as one of the best equipped gyms with dedicated personal trainers to suit any fitness regimes.
At last, we offer a secluded and peaceful environment which can aid both body and mind.