TRAVEL TRADE WEEKLY: What are your main priorities and goals for 2017?
RAED RABIE: Ever since our establishment in 2014 in the Abdali area, the new downtown of Amman, we have managed to build an excellent reputation as a hotel that always offers dependable quality, thus securing the satisfaction of hundreds of customers who have stayed with The Boulevard Arjaan.
In recognition of our distinguished services, The Boulevard Arjaan won the coveted title The Leading Serviced Apartments for 2016 at World Travel Awards ceremony held this year in Dubai.
We are planning to build on this success and we are also hoping to become the destination of choice for visitors from around the globe who choose to come to Amman.
In 2017, we will continue to offer our guests with an exciting hospitality experience, while also working with our partners, Rotana’s area sales offices and the Jordan Tourism Board, to explore new opportunities and target new markets which will help us attract more customers.
TRAVEL TRADE WEEKLY: Are there any new infrastructure developments or product enhancements that you are planning for 2017?
RAED RABIE: We are happy to announce that in addition to our Bodylines Fitness and Wellness Club and two roof-top swimming pools overlooking the beautiful city of Amman, The Boulevard Arjaan will witness the opening of the second high-tech gym and the third roof-top pool mid of 2017.
Both will provide our guests with the opportunity to enjoy the latest in gym technology as well as spectacular views over Amman, upholding our reputation as the lifestyle destination in the capital.
In addition to hotel’s two world-class restaurants, Café Italia, which serves modern Italian cuisine, and Café Margaux, a stylish French restaurant, what also works to our advantage is our location within the Abdali’s Boulevard.
We are the only hotel connected with underground access to the Abdali Mall, which offers a blend of restaurants, cafes, and a wide selection of retail shops and banking services.
TRAVEL TRADE WEEKLY: Which markets will be your main focus in 2017?
RAED RABIE: Since our inception we have come to realise that the GCC market is of particular importance to Amman in general and to The Boulevard Arjaan, in particular.
We will continue to focus on and cater to our guests from the Gulf Council, who enjoy the cultural similarities that their countries share with the Kingdom, while encouraging more to visit the Kingdom with their families. We have also been paying special attention to the US and UK markets that represent the lion’s share of our business.
Our location in Abdali, where many banks and companies have set up shop, and proximity to various entertainment outlets help us attract both leisure and business travellers.
And as I said earlier, we are the only one to provide an underground access to the Abdali Mall; offering safe and friendly facilities for all travellers.
TRAVEL TRADE WEEKLY: What will your approach be when it comes to marketing your product and facilities, both online and offline?
RAED RABIE: Although the Rotana brand is well trusted and appreciated by hundreds of thousands of travellers, we continue to work with other channels as their partnership is essential for our business, as well as social media.
We believe that in order to reach today’s Millennials, who are entering their spending years and are particularly influenced by what they read on the different social media platforms, we need to speak their language.
TRAVEL TRADE WEEKLY: What incentives and promotional activities are you considering?
RAED RABIE: We are lucky to be operating under the auspices of the globally-acknowledged Rotana brand which lends us the services of a vast network of sales offices around the globe.
We cooperate and work closely with them to identify new opportunities and to promote our beautiful destination within the city of Amman.
Furthermore, we work closely with different partners from the aviation industry as well as local and international media outlets, who help us deliver our messages to a vast audience.
In addition to that, we also enjoy inviting decision makers, bloggers and social media influencers, who are the best marketing channels in today’s world, to visit and enjoy the hotel’s different facilities.