According to new figures released by Sharjah Commerce and Tourism Development Authority (SCTDA), more than 86,000 Chinese visitors stayed in Sharjah hotels last year, compared with 53,000 during 2015, making China the emirate’s sixth largest inbound tourism market. 

China already serves as the emirate’s fastest growing inbound tourism market, with hospitality establishments recording a 63 percent increase in visitors from the country in 2016.

 

The UAE’s recent move to introduce visa-on-arrival for travellers from China is expected to further boost tourism numbers this year.

This coincides with SCDTA’s active marketing campaign to attract more visitors from China which has included opening a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal, among other initiatives.