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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Al Tayyar Travel Group, a leading Saudi Arabian travel and tourism company, have formed a strategic alliance.

A highlight of this year’s Arabian Travel Market (ATM) saw industry experts discuss how technology trends are transforming the Middle East travel industry.

Following the launch of Dubai-based online travel platform tajawal in January, Al Tayyar Travel Group has now released a hotel booking engine along with flight reservation services, resulting in the formation of a full-scale online travel agency.