As part of their coordinated strategy to bolster the emirate’s position as a global cultural tourism hub, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and Emirates Heritage Club have recently signed a memorandum of understanding (MoU) to protect, preserve and revive national heritage.
Abu Dhabi Tourism & Culture Authority’s Events Licensing System (ELS) has experienced unprecedented growth, with 9,002 applications covering all types of events submitted since its official launch earlier this year.
Aiming to strengthen its position in the fragrance market, Merhis Perfumes has unveiled plans to launch a new store in the UAE on August 10.
Hotstats’ latest report MENA Chain Hotels Market Review June 2017 has indicated a challenging month for hotels across the region and in Abu Dhabi, while Sharm El Sheikh reported remarkable growth.
Ramadan Affected MENA Hotel Performance
While hotels in the MENA region achieved an overall year-on-year increase of 2.9 percent in gross operating profit per available room to USD44.55 in June, the impact of Ramadan and Eid al-Fitr meant that performance levels were some of the lowest in the past 12 months.
Most notably, occupancies across the region plummeted to 47.9 percent, well below the rolling average of 63.6 percent record in the 12 months to June. Doha and Kuwait particularly suffered with occupancy of 42.1 percent and 35.5 percent, respectively.
Compared to June 2016, RevPAR jumped 3.5 percent to USD88.84, while total RevPAR rose 1.7 percent to USD163.60.
Yet, profit per room the month was 44.7 percent below the average for the 12 months to June, at USD80.68.
Abu Dhabi Continued to Suffer
In June, hoteliers in Abu Dhabi recorded a monthly five-year low in RevPAR, which stood at USD49.96, 48.7 percent below the average for the previous 12 months, and a drop of 0.7 percent in year-on-year comparisons.
Occupancy was 51 percent, while total RevPAR fell 8.1 percent to USD109.61.
Despite a 16.6 percent increase in gross operating profit per available room (GOPPAR) over June 2016, properties across the capital reported a loss of USD5.09.
The month punctuated a challenging six months for hotels across the emirate, with year-to-date declines in key metrics, including a 13.8 percent decline in GOPPAR to USD51.71, resulting in profit conversion falling to just 28.1 percent of total revenue in the first half of the year.
Sharm El Sheikh Welcomed Influx of Tourists
Thanks to a surge in both Arab and domestic visitors in June properties in Sharm El Sheikh achieved a 324.1 percent year-on-year climb in RevPAR to USD12.13, led by a 13.8 percentage point increase in occupancy to 30.1 percent.
The uplift in volume also facilitated growth in non-rooms revenue, including a 175.3 percent jump in food and beverage, which contributed to the 239.3 percent boost in total RevPAR to USD20.22.
Despite these exceptional results, revenue levels were not sufficient to outweigh the high costs which meant hotels in the resort town recorded an USD1.50 loss in gross operating profit per available room for the reviewed month.
Aiming to serve more passengers on its daily Abu Dhabi International Airport and Incheon International Airport schedule, Etihad Airways has introduced a Boeing 787-9 Dreamliner aircraft on the route, providing more seats between the UAE and South Korea.
Yas Island is celebrating the success of its ongoing annual Say Yas campaign, which continues to attract residents and visitors with daily, weekly and monthly prizes, including attraction passes, gift cards, and hotel stays.
Abu Dhabi has reported a significant 30 percent year-on-year jump in hotel bookings in June, boosted by successful Eid Al-Fitr holiday period.
Etihad Holidays, a division of Etihad Airways and part of Hala Group, has recently launched services in Saudi Arabia, Kuwait, Oman and Bahrain, designed to cater for growing demand from the Gulf region, one of the airline’s key global markets.
According to Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), this year’s Yas Island’s Eid festivities achieved huge success welcoming more than 500,000 local and international visitors.