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Saudi Commission for Tourism and National Heritage (SCTH) has announced the launch of Tourism Marketing Council as a regulatory entity responsible for an array of marketing services and activities in support of the tourism industry.

As a part of the organisation’s Joint Tourism Marketing Program in cooperation with private sector partners, the new entity will rely on its own income generated though tourism activities to finance further developments, thus lowering SCTH’s marketing expenses, in line with the Kingdom’s goal to spread the culture of government spending efficiently.

SCTH’s current multiple tourism initiatives fall under the first phase of the National Transformation Program 2020, being implemented in partnership between the Economic and Development Affairs Council and 18 public administrations.  


The 11th edition of the Souk Okaz festival commencing on July 12 will offer participants a revamped programme, including a new event titled Narrator’s Tent.

During the daily happening, five narrators recounting historical Arabic stories, will take visitors back to the important events of the region’s past. 

Overall, the festival will see more than 100 different events reflecting local life as well as the cultural heritage of the venue, including competitions, excursions, workshops and other activities prepared by Saudi Commission for Tourism & Cultural Heritage and tourism partners for residents and visitors alike.

Following extensive renovations, Al Seraiha Mosque in historic Al-Diriyah was officially reopened during a ceremony on June 11, under the patronage of H.R.H. Sultan bin Salman bin Abdul Aziz, president, Saudi Commission for Tourism & National Heritage (SCTH).

With its current status as Capital of Arab Tourism, Abha is honouring more than 20 years of active development of Saudi Arabian tourism.

Saudi Commission for Tourism & National Heritage (SCTH) is expecting more than 12 million visitors to various occasions related to Saudi Summer 2017 programme, which includes some 113 tourism festivals boasting over 820 events.

Saudi Arabian Oil Company (Saudi Aramco) has signed a memorandum of understanding with Saudi Commission for Tourism & National Heritage and Technical and Vocational Training Corporation to develop a national hospitality training centre Faham. 

The Kingdom is not a closed country. “[In 2015] the number of tourist visits, excursions and short visits [...] amounted to over 18 million trips. These figures confirm that the Kingdom is not a closed country.

H.R.H. Prince Sultan bin Salman bin Abdul Aziz, president, Saudi Commission for

A group of private Saudi museum owners visited the UAE in order to explore its heritage museums.