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Danielle Curtis, Exhibition Director Middle East, IBTM Arabia, Reed Travel Exhibitions, has highlighted some of the characteristics, requirements and dynamics of the newly-emerging Middle East and North Africa (MENA) MICE industry.

According to analysts at Lodging Econometrics (LE), the top countries in the Middle East construction pipeline are Saudi Arabia with 209 projects/72,680 rooms, UAE with 208 projects /58,930 rooms and Qatar with 58 projects /13,667 rooms.

Qatar Airways recently announced that it is the first airline in the Middle East and North Africa (MENA) region to provide gate-to-gate Internet connectivity onboard.

THE CRUCIAL LINK BETWEEN AN EVENT’S SUCCESS AND FAILURE IS HUGELY DEPENDENT ON ITS VENUE AND HOST CITY.

International tourism in MENA region showed clear signs of recovery in 2017 with growths of five percent in the Middle East and 13 percent in North Africa, according to the latest World Tourism Organization (UNWTO) International Tourism Barometer.

WITH GREECE BECOMING A PARTICULARLY ATTRACTIVE DESTINATION AMONGST MIDDLE EASTERN AND NORTH AFRICAN TRAVELLERS MANOS VATZOLAS, DIRECTOR, SALES AND MARKETING, LEDRA HOTELS & VILLAS EXPLAINS HOW THE GROUP CATERS TO THIS CLIENTELLE BY INVESTING IN PRIVACY AND HALAL FOOD.

Hotstats’ latest report MENA Chain Hotels Market Review June 2017 has indicated a challenging month for hotels across the region and in Abu Dhabi, while Sharm El Sheikh reported remarkable growth.

Ramadan Affected MENA Hotel Performance

While hotels in the MENA region achieved an overall year-on-year increase of 2.9 percent in gross operating profit per available room to USD44.55 in June, the impact of Ramadan and Eid al-Fitr meant that performance levels were some of the lowest in the past 12 months.


Most notably, occupancies across the region plummeted to 47.9 percent, well below the rolling average of 63.6 percent record in the 12 months to June. Doha and Kuwait particularly suffered with occupancy of 42.1 percent and 35.5 percent, respectively.


Compared to June 2016, RevPAR jumped 3.5 percent to USD88.84, while total RevPAR rose 1.7 percent to USD163.60.

Yet, profit per room the month was 44.7 percent below the average for the 12 months to June, at USD80.68.


Abu Dhabi Continued to Suffer

In June, hoteliers in Abu Dhabi recorded a monthly five-year low in RevPAR, which stood at USD49.96, 48.7 percent below the average for the previous 12 months, and a drop of 0.7 percent in year-on-year comparisons.


Occupancy was 51 percent, while total RevPAR fell 8.1 percent to USD109.61.

Despite a 16.6 percent increase in gross operating profit per available room (GOPPAR) over June 2016, properties across the capital reported a loss of USD5.09.


The month punctuated a challenging six months for hotels across the emirate, with year-to-date declines in key metrics, including a 13.8 percent decline in GOPPAR to USD51.71, resulting in profit conversion falling to just 28.1 percent of total revenue in the first half of the year.


Sharm El Sheikh Welcomed Influx of Tourists

Thanks to a surge in both Arab and domestic visitors in June properties in Sharm El Sheikh achieved a 324.1 percent year-on-year climb in RevPAR to USD12.13, led by a 13.8 percentage point increase in occupancy to 30.1 percent.


The uplift in volume also facilitated growth in non-rooms revenue, including a 175.3 percent jump in food and beverage, which contributed to the 239.3 percent boost in total RevPAR to USD20.22.


Despite these exceptional results, revenue levels were not sufficient to outweigh the high costs which meant hotels in the resort town recorded an USD1.50 loss in gross operating profit per available room for the reviewed month.

STANDING OUT AMONG MALTESE ISLANDS AS A PEACEFUL OASIS, GOZO ATTRACTS VISITORS WITH ITS OFF-THE-BEATEN TRACK CHARACTER CATERING FOR DIVERSE NICHE TOURISM, COMBINED WITH HOSPITABLE COMFORT.

Hotstats has released its latest report, MENA Chain Hotels Market Review February 2017, revealing mixed results across the region, with effective cost cutting in Abu Dhabi, falling revenue in Doha and signs of recovery in Sharm El Sheikh.

Despite sluggish global economic growth, low oil prices, US and Brexit influences, the UAE is set to lead the Middle East passenger growth for the year, with an annual increase of more than 6.3 percent according to estimates from the International Air Transport Association (IATA).

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