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Majid Al Futtaim Fashion has expanded its digital footprint and customer reach with the launch of an online webstore for LEGO Certified Stores in the UAE – yellowblocks.me.

In a joint venture, DXB Entertainments and Merlin Entertainments have announced the first LEGOthemed hotel in the Middle East, LEGOLAND Dubai Hotel, to open in Dubai Parks and Resorts.

Le Méridien Bahrain City Centre has unlocked the hotel brand’s global partnership with The LEGO Group by launching a family programme at the property.