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Petra Hedorfer Petra Hedorfer

GTM Germany Travel Mart 2021 Concludes on a High

The virtual Germany Travel Mart GTM 2021, organised by the German National Tourist Board (GNTB), had come to a very positive conclusion following a meeting between trade professionals from around the globe.

More than 250 German participants from sectors including hotel, transport, leisure, incoming services and regional tourism organisations joined around 500 buyers from international travel companies and online travel companies from April 27 - 29 to negotiate offers for the coming year.

According to an on-site survey of suppliers and buyers during the event, 84 percent were satisfied / very satisfied with the course of GTM, with 86 percent of the respondents stating that GTM was a good / very good platform for business deals.

Petra Hedorfer, chairwoman, GNTB said, “As a digital platform, GTM is the central sales event for German incoming tourism with 79 per cent of the participants having already attended GTM as suppliers or buyers in the past. A preliminary survey on GTM 2021 confirmed excellent brand awareness for Germany as a travel destination among international key accounts and corresponded with high expectations - these have been fully met. 96 percent of those surveyed were able to make new business contacts at GTM, 90 percent want to take part in the GTM again in the coming year. With this track record, we are effectively supporting the restart for Germany's incoming tourism.”