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Germany Pavilion Debuts at ITB China 2019


With the help of an initiative by Verband Internet Reisevertrieb (VIR), one of Germany’s leading association for the digital travel industry, German tourism companies are due to make a joint appearance at ITB China 2019, which will take place from May 15 – 17, 2019 in Shanghai.

The organisers are planning to set up a combined stand for German tourism companies aiming to present themselves and their products and services at the three day B2B travel trade show exclusively focused on the Chinese travel market.

“Our aim is to jointly represent the German tourism industry at this important trade show and to establish the stand as the meeting place for tourism professionals and Chinese companies who are looking to forge business ties with German firms“, said, Michael Buller, chairman, VIR.

Interested companies will not only be able to present themselves on the stand during the three days of the show, but will also benefit from a wide-ranging programme of events organised by the VIR.

“With more than 2,9 million overnight stays today China is the most important source market for the German incoming tourism in the Asia-Pacific region. Until 2030 we see potential for then five million overnight stays”, says Petra Hedorfer, CEO, German National Tourist Board. “The cooperation with VIR at ITB China is an important part of our marketing activities in this developing region. We have started some very successful projects with Chinese online travel companies, yet, and will still increase our marketing portfolio to tap the big potential in this growing market”, he added.

In cooperation with ITB China, the VIR has put together a package for German companies exhibiting at ITB China 2019, which includes their own information counter on the combined stand, an entry in the online catalogue of ITB China, two exhibitor passes and over 20 appointments with buyers from China, as well as furniture and personal support on the stand.

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