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The alliance will see Almosafer creating inspirational content on Dubai’s tourism offerings to be promoted across all its communication channels The alliance will see Almosafer creating inspirational content on Dubai’s tourism offerings to be promoted across all its communication channels

Dubai Tourism Enters Alliance with Al Tayyar Travel Group

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Al Tayyar Travel Group, a leading Saudi Arabian travel and tourism company, have formed a strategic alliance.

The alliance aims at further enhancing Dubai’s position as the preferred destination for Saudi visitors. The partnership is anticipated to pave the way for launching unique initiatives that will help expand Dubai Tourism’s marketing reach and visibility within Saudi Arabia, one of Dubai’s top three visitor source markets.

The promotional strategies will be primarily implemented through Al Tayyar Travel Group’s Strategic Online Business Unit, described as the largest home-grown digital travel company in the MENA region that manages two online travel platforms on web, mobile web and app: Almosafer and tajawal.