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The initiative aims to deliver higher and faster visitor conversion, and greater GDP impact The initiative aims to deliver higher and faster visitor conversion, and greater GDP impact

Dubai Tourism to Launch Encrypted Virtual Market Ecosystem

Dubai will be the first city which will attempt to democratise travel through emerging technologies as it adds an additional distribution channel for hotels during its first phase, as its recently announced 10X initiative.

Launched at World Government Summit by H. H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, crown prince, Dubai, Dubai Tourism is set to implement this ground-breaking programme within the next 24 months, enabling Dubai to enhance distributing its tourism inventory through a future-proofed virtual B2B marketplace for the travel industry.

“Success of governments is determined by their ability and flexibility to re-invent themselves, and upgrade their services to cater to the evolving needs of the community,” remarked Al Maktoum.

Guided by this principle, the tourism initiative goes beyond providing broader access to the global consumer, and opens up the domestic travel industry to new participants and innovative start-ups into the ecosystem.