Middle East with its entrance into Iran’s market through a new office. The new base now serves as the company’s third hub in the region.
Amuda Goueli, CEO, Destinia, commented, “Our objective is to be one of the top three Arabic online travel agencies in the region by 2017.
[In 2014,] sales from the MENA region grew by 140 percent and the entrance into the Iranian market is part of a larger strategic expansion by the agency.”
The first step taken by the agency was to offer the website in Persian, then to develop and implement a local payment system.