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Aiming to attract more European visitors and investors to the emirate, Ras Al Khaimah Tourism Development Authority (RAKTDA) has recently launched a 10-day road show across nine key UK and European destinations. 

The campaign began in London where Haitham Mattar, CEO, RAKTDA, hosted a round table of 18 senior UK travel trade and media representatives taking the opportunity to talk about investment opportunities in the emirate. The tour concluded with a media event in Prague, which preceded the news from Ras Al Khaimah International Airport about the launch of the inaugural flight from Prague’s Václav Havel Airport Prague. 

“International markets are crucial to our goal of achieving one million visitors by the end of 2018,” concluded Mattar.