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Saudi Color Forum Saudi Color Forum

Saudi Events Industry in Boom

The Saudi Exhibition and Convention Bureau (SECB) reported a fruitful first quarter (Q1) of this year, during which it licensed some 2,484 various events, from which MICE events marked a nine percent year-on-year increase.

During the reviewed period, the organisation supported business events in the healthcare, education, technology and communication sectors, held in the forms of workshops, meetings, training courses, exhibitions and conferences, among others.

Through developing a favourable regulatory and legislative environment, including granting visiting visas, which reached 2873 approvals in Q1, SECB aims to strengthen the position of Saudi Arabia as an international destination for the MICE industry in the Middle East.