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During the seminar Capitalising on Experiential Travel: China & India Mega Source Markets at Arabian Travel Market, Colliers International revealed that Chinese and Indian outbound tourism market is currently increasing 6.7 percent and seven percent, respectively year-on-year.

According to the report, GCC hotels should aim for a volume-driven strategy when tapping the combined Indian and Chinese market, while also creating culturally tailored experiences. All in all, 12 recommendations were suggested, including GCC-wide multi-entry visas, welcome kits and signage in native languages and targeted loyalty programmes.

“The growing middle class and cheaper flight options are transforming the outbound travel landscape for these two countries, with a combined 146 million passport holders,” commented Filippo Sona, director, head, hotels MENA region, Colliers International.