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With the approaching Arabian Travel Market (ATM) taking place at Dubai World Trade Centre from April 24 – 27, the UAE looks to attract more Chinese visitors with a vision to reach 265 percent growth by 2021.

The Middle East countries aim for a greater share of what is said to be the world's largest outbound tourism market for the past four years, which valued USD168 billion and sent 120 million travellers worldwide in 2016.

Ahead of the ATM and trusting that China will maintain its position as a top source market, Simon Press, senior exhibition director, ATM, encourages the tourist hubs in the region to maximise their efforts to reach to such megamarkets.