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In line with its efforts to achieve a 16 percent increase in arrivals from Europe, Sharjah Commerce and Tourism Development Authority (SCTDA) attended World Travel Market (WTM) London to showcase its offerings.

SCTDA also launched a MICE publication to assist with planning as well as a dedicated destination toolkit to strengthen its commitment to attracting 10 million travellers by 2021.

Participating for the 14th year, delegates highlighted the emirate's calendar of events, while Sharjah Investment and Development Authority exhibited the Mleiha archaeological project and promoted Sharjah as a family and cultural destination.