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Dubai International Cricket Stadium Dubai International Cricket Stadium

Dubai’s Event Tourism Remains Strong

THE DUBAI DEPARTMENT OF TOURISM AND COMMERCE MARKETING HAS RELEASED ITS FIRST TICKETED EVENTS IN DUBAI REPORT, COMMISSIONED TO FACILITATE THE GROWTH OF EXISTING PROGRAMMES AND LAUNCH NEW ONES.

As a core pillar of the emirate’s tourism industry, the event sector remains a strong and expanding contributor to the economy.

The 2015 analysis revealed that 27 percent of 656 ticketed happenings were for leisure purposes, accounting for 60 percent of the 1.1 million tickets sold.

The implementation of the city’s e-Permit platform was finalised in 2015 to unify the sector by enabling organisers to apply for licenses and permits.

The service allows consumers to purchase tickets for all registered events, resulting in a boost of between 45 – 69 percent in online sales.