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UNWTO Addresses Tourism Priorities

Ensuring safe and seamless travel, enhancing the opportunities brought by technology and accelerating the shift towards a more sustainable sector are all priorities for the industry,

stressed Taleb Rifai, secretary general, World Tourism Organization (UNWTO), at the recently-concluded ITB Berlin exhibition.

"Global challenges demand global solutions and tourism development greatly depends upon our collective capacity to promote safe, secure and seamless travel," stated Rifai.

On the subject of technology and innovation, Rifai highlighted the need to better understand the impact it has on the sector and maximise the new opportunities it creates in order to improve the competitiveness of destinations.

In addition, Rifai called on the industry to boost efforts to advance business strategies that ensure a contribution towards the sustainable development goals.