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Best Western Hotels & Resorts has launched its exciting new SureStay Hotel Group concept in Japan with the opening of a brand new hotel in Osaka.

SureStay Hotel Group, a subsidiary of Best Western Hotels & Resorts, has revealed its plans to open its first SureStay Plus branded hotel in Bangkok.

Best Western Hotels & Resorts' new white label franchise model, SureStay Hotel Group, has gained significant momentum only a few months after being introduced into the marketplace.