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Due to a rich mix of cultures within Western Europe, each individual country is known for specific dishes, or entire cuisines. This attracts Chinese tourists who want a varied gastronomical experience, said GlobalData, a leading data and analytics company.

The number of international visitors to the ASEAN region is expected to grow at a compound annual growth rate (CAGR) of 4,72 percent from 129,2 million in 2018 to 155,4 million in 2022, says GlobalData, a leading data and analytics company.

The outbound family travel market will grow at a Compound Annual Growth Rate (CAGR) of 4.6 percent from 300 million trips in 2017 to 376 million in 2022, according to GlobalData, a leading data and analytics company.