Germany recently launched a global German.Spa.Tradition. campaign, on the back of increased demand for health and wellness retreats as travellers seek holidays that engage the body and mind, positioning Germany as a leading holiday destination with quality health and wellness activities.
The virtual Germany Travel Mart GTM 2021, organised by the German National Tourist Board (GNTB), had come to a very positive conclusion following a meeting between trade professionals from around the globe.
Germany is firmly establishing its position as a leading destination for outdoor tourism, encouraging travellers to consider its nature and outdoor activities following the lift of post pandemic travel measures, with the German National Tourist Board leading the charge in presenting the country’s offering to GCC travellers.
Q&A with Petra Hedorfer, chief executive officer, German National Tourist Board (GNTB)
Assessment of the current situation in inbound tourism and a look ahead to the future of travel to Germany