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During its next edition the international trade fair will launch FITUR TALENT, a new monographic area that will highlight people, their talent, skills and professional qualification.

With a focus on specialisation, business and professionalisation, the next edition of FITUR, the International Tourism Fair organised by IFEMA, on January 22 – 26, 2020, at Feria de Madrid, presents its strongly enhanced B2B meeting programmes.

These are the FITUR B2B MATCH agenda for tour operators’ and agencies’ international buyers, and also the agenda specialising in incentive tourism, meetings and business travel namely, FITUR MICE.

Both programmes have proved to be an effective tool, bringing together a large amount of business activity during FITUR’s business visitor days.

This is evident in the figures from the last edition at which, within the scope of these two programmes, more than 9000 B2B meetings were held with buyers from all over the world.

The FITUR MATCH platform, which will be available on January 23 – 24, 2020, will put the participating companies in contact with a total of 140 professionals (managers of travel agencies and tour operator companies) from consolidated markets and emerging areas, the latter with a special focus on the MENA region, China and Russia.

To prepare the programme, FITUR has worked with different sources in the tourism industry and with IFEMA’s network of delegations and Marketing Offices that operate in more than 28 countries.

And for meetings, incentives and business travel tourism, a growing business segment and key to the tourism industry, the FITUR MICE specialist programme will bring together, January 22 - 23, representatives of a hundred MICE tourism providers with 120 qualified buyers from around the world.

From January 22 -26, 2020, international focus will again be on Madrid thanks to FITUR, the global meeting point for tourism professionals, organised by IFEMA, which will hold one of its most updated and dynamic editions, coinciding with its 40th anniversary.

The scale of business that FITUR achieves as one of the meetings with the greatest impact in the world tourism industry, which annually brings together more than 200,000 professionals and more than 10.000 companies from 165 countries, together with its ability to detect trends and business models, has inspired IFEMA, through the Madrid International Tourism Fair, to set up the FITURNEXT Observatory.

From January 23 - 27 , 2019, FITUR 2019 will again transform the halls at Feria de Madrid into a global meeting point for tourism industry professionals.

Madrid’s international tourism trade fair, FITUR will bring together the latest proposals in world tourism, with increased representation and effort from participating destinations linked to the positive figures for Spanish tourism in recent years.

International tourism in MENA region showed clear signs of recovery in 2017 with growths of five percent in the Middle East and 13 percent in North Africa, according to the latest World Tourism Organization (UNWTO) International Tourism Barometer.

Innovative projects in tourism were celebrated during the 13th edition of the annual awards ceremony organised by the World Tourism Organization (UNWTO) and held at the International Tourism Trade Fair (FITUR) in Madrid, Spain this January.

Shopping tourism is one of the most useful tools for promoting destinations, as well as a relevant component for travellers when choosing their trip,