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Moscow Moscow

Roadshow of Moscow City Tourism Committee in the UAE

Moscow City Tourism Committee held its first on-ground roadshow in the UAE after the pandemic, within an ongoing initiative to promote Moscow as a leading tourism and business destination to the region.

The first roadshow took take place in Dubai on January 10, at the Shangri-la Hotel Dubai, followed a second roadshow in Abu Dhabi on January 11, at Sofitel Corniche Abu Dhabi Hotel.

Each roadshow attracted around 90 attendees, while making sure all health and safety regulations are in place, as required by the local health authorities. Key players from Moscow attended to have one-to-one meetings with the best representatives of the UAE tourism, hospitality, and aviation industries.

The roadshow demonstrated the tourist potential of Moscow in the gastronomic sphere: this fall, the capital of Russia became the first city in the post-Soviet space to be included in the Michelin Red Guide.

Commenting on the roadshows, ahead of the events, Anastasia Popova, head of international division, Moscow City Tourism, said, “Moscow City Tourism Committee is really excited to host its first live roadshow since the breakout in the UAE, as part of our efforts to further engage with the GCC market and develop our connections with the region. As means to broaden the connections between the UAE’s outbound travel professionals, MICE specialists and Mosturizm travel industry partners, the roadshows will prove a great opportunity to enhance relationships, develop new opportunities, and provide more options for Emirati customers.”

In addition these two roadshows, the Moscow City Tourism Committee is continuously developing and implementing highly-targeted marketing and public relations activities through industry experts in the region, to engage and educate the region’s outbound travel professionals, so they in turn develop innovative and exciting packages that showcase the destination’s unique offerings and experiences.