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Berlin, Germany Berlin, Germany

German Diversity a Big Hit with GCC Travellers

Germany’s diverse mix of cultural, naturistic, and family-focused leisure attractions are proving to be a big hit with GCC tourists, with the European country recording a rise from the region for the first nine months of this year.

Overnight stays in Germany by visitors from the GCC are up 29,6 percent year-on-year, as of September, with travellers rating overall satisfaction, choice and quality, accommodation, and opening times as the highest rated fulfilment factors in the Quality Monitor survey for the German tourism industry.

“Campaigns that have seen success this year and will continue through to 2022 include German.Local.Culture which saw a keen focus on Germany’s wealth of authentic cultural experiences, as well as the FEEL GOOD campaign which highlights the sustainable tourism offerings we have. The new 2022 campaign Embrace German Nature will round up our campaigns and showcases Germany’s recreation and nature in all its facets” said Yamina Sofo, director of sales and marketing, German National Tourist Office. “Our global 2021 campaigns were attractive to our GCC travellers as they tend to search for cultural experiences that offer them an insight into different countries, as well as the increased interest in sustainability and being one with nature.”

The country, including Berlin, has this year opened several key attractions, adding to its attraction for GCC visitors, a travel segment which is likely to continue a steady upward trajectory for the German capital.

The German city is already working on attracting GCC tourists for the 2022 summer with a series of events.