“2022 is an important year for us, being the 50th anniversary of the establishment of diplomatic relations between Japan and the UAE. By opening the JNTO Dubai office now, we aim to contribute to the further development of tourism exchange between Japan, the UAE, and the wider GCC,” said Tomoko Kikuchi, executive director, JNTO Dubai Office.
By 2030, Japan aims to attract 60 million visitors with a JPY 15 trillion consumption annually. The Middle East is a priority market for the organization and a key focus in achieving this goal, with the opening of the JNTO Dubai office playing a major part in the efforts to attract more visitors from the region.
Interest in Japan in the UAE is high this year, with two Emirati athletes bringing home three medals from the Tokyo 2020 Paralympic Games. New Japanese restaurants continue to open across the city, and Japanese traditional culture is attracting more attention, with the first Emirati ikebana teacher receiving certification.