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Germany Provides Inspiration to Recharge and Refresh

Germany recently launched a global German.Spa.Tradition. campaign, on the back of increased demand for health and wellness retreats as travellers seek holidays that engage the body and mind, positioning Germany as a leading holiday destination with quality health and wellness activities.

“Residents from across the Gulf are increasingly looking for getaways that combine relaxation and spa-related experiences, and Germany is renowned for its traditional treatments that provide a memorable break away,” Yamina Sofo, director of sales and marketing, German National Tourist Office, Gulf Countries, commented. “This campaign further highlights available services across the country which deliver a chance to recharge and refresh both body and mind.”

With a long tradition of wellness spas in Germany, the campaign focuses on the themes of Breathe, Renew, Enjoy, Feel, and Taste. Each tailored to represent an ideology reflecting what Germany has to offer for travellers.

German.Spa.Tradition. is set to target the increasing interest in health and wellness that was witnessed in 2019. Prior to COVID-19 restrictions, there was a recording of 7,2 million international overnight stays in healing and health resorts, corresponding to eight percent of the total overnight stays in Germany. The certified spas and health resorts not only offer medical and therapeutic services, but also open to those interested in exploring different approaches to wellness. The varied natural remedies facilitate diverse medical applications, and positive implementations towards living a healthier life.